Moca Network and SK Planet Launch AIR Shop, a Verifiable Blockchain Loyalty Platform

Moca Network, backed by Animoca Brands, has unveiled AIR Shop—a pioneering verifiable loyalty platform built on blockchain technology. Developed in collaboration with Spree Finance and South Korea's SK Planet, the platform merges traditional retail rewards with privacy-preserving decentralized identity infrastructure. The service is now live, targeting seamless integration between digital identity and real-world commerce.

At its Core lies AIR Identity, Moca's enterprise-grade decentralized protocol. SK Planet, operator of Korea's largest rewards program OK Cashbag, has embedded this technology into its ecosystem, extending verifiable credentials to 29 million users and 95,000 merchants. Zero-knowledge proofs underpin the system, ensuring privacy while enabling cross-platform interoperability.

AIR Shop functions as a consumer marketplace for travel and lifestyle offerings, featuring flights, hotels, and premium retail partners like BookIt.com. Users earn up to 31% rewards in stablecoin-backed AIR SP points, recorded transparently on-chain. The initiative signals growing institutional adoption of blockchain for loyalty solutions.